Copywriting tone of voice - Content Germinator

Experience teaches content creators...

Facts largely speak for themselves – generated by poignant questions and salient points – but tone of voice, also simply known as ‘voice’, is a different matter. Voice distinguishes one company from another – even if you’re selling similar products and services – and it’s vitally important to the market you’re selling to. A large corporate organisation selling retail financial services, for example, needs to convince potential customers it’s a safe pair of hands, has the stability to make sound investment decisions and understands that investment products change lives. On the other hand, a spa or luxury holiday hotel is selling an escape from everyday life and can have a lighter, breezier tone, evoking the memory of time off, pleasure, a treat.

Here’s an example of different tones of voice for an imaginary company called Newlaunch IT:

Click here to view example:

Who:	Newlaunch IT.
What:	Small software house.
Why:	Creating unified communications systems software.
When:	Trading for two years.
Where:	Thames Valley.
How:	Software runs on Windows and UNIX operating systems/environments.

Formal style
Newlaunch IT is a leading provider of unified communications software for global companies worldwide. As businesses expand beyond their traditional marketplaces, collaboration across continents, time zones and geographies is increasing. Unified communications enables project group members across the globe to stay connected – by phone, handheld device, instant message, audio, net or video conference – in a single user interface 24x7. Newlaunch IT, based in the UK’s Silicon Valley at Reading, enables businesses to be fully involved in the the decision-making process whether they’re in the office, working from home, or on the road. Its open software can be accessed from any Windows or UNIX platform. For further information, go to www.newlaunch.com.

Friendly style
Worried about being out of the loop when on the road? Feel like you’re invisible when working from home? Missed a vital conference call? If so, why not have a chat with Newlaunch.com. Newlaunch is an IT services company based in the UK’s Silicon Valley in Reading and helps companies get the most out of their technology and hard-earned cash. Companies are increasingly using more and more devices and applications – phone, handheld device, instant message, audio, net and video conference – to keep in touch. But there’s a risk the latest message could be left on the ‘wrong’ device or application. Now you can see all of your messages in a single user interface 24x7, which means you’re always part of the decision-making process, whether you’re on the road, working from home or even in the office. And our unified communications software is open. So whether you’re using Windows or UNIX, you’ve got the access you need, whenever you need it. For further information, contact us today for a no-obligation chat at enquiries@newlaunch.com.

Working with Content Germinator
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