copywriting for business growth
redbarconsistency of stylegreenblock

consistency of style

to get a consistent style...

For example, do you really want to use 4th July, July 4 and 4 July in the same case study? What will your potential customers think if they read a quote from John Smith, managing director, in a press release as well as John Smith, Managing Director, at second mention? It’s also crucial to decide whether to use British or American English.


Content Germinator simply asks clients to click on the following online style guides and decide which one to follow if they haven’t got a style guide of their own:


UK, Europe and Non-US Companies
Guardian Style Guide: Click here to view this style guide
The Daily Telegraph Style Guide: Click here to view this style guide
The Times Style Guide: Click here to view this style guide
US: Click here to view this style guide

 

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