You fill in our online form, giving a snapshot of what you do as a business, where you want to go and how you plan to get there. We discuss your brief, find out if any research material is available, and ask if there are any internal or external subject matter experts you’d like us to interview. If you haven’t got any research, we’ll source it for you and suggest types of interviewee. We’ll confirm the audience and industry you’re aiming at, three key messages you’d like to get across, tone of voice, word length and timescales. Then we’ll write the first draft and send it to you to review. If a team of people need to review your document, please choose one main point of contact at your company to collect the feedback from all parties and send it back to us.

Once we’ve received the
feedback, we’ll take in
straightforward amends/
additions, raise and clarify any queries, and send back a clean draft for review.

We’ll make any last-minute adjustments, send back copy for
sign-off by email, and send to the designer to lay out. Content Germinator can suggest a designer and print company if desired.

We’ll proof read the copy for you once it has been laid out by the design company. If OK, we’ll send it back to you for print sign-off. Once OK with you, it is your responsibility to tell the designer that it can be
uploaded on to a website or sent to print.